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Heineken drives fame and earned media with electronic music platform

Activation, PR

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The Heineken Green Room Sessions were a series of events that explored new possibilities in the world of electronic dance music, through the infusion of innovative concepts and tech.

In "The Scenthesizer", we added the element of scent to the music experience, making it truly multi-sensorial:

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In "The Transporter", we literally immersed the audience into the music, via voice samples they could contribute themselves:

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Back to the Work

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